AMASS has seen a 75% increase in sales from their email flows.
Amass partnered with us to revitalize their email marketing strategy, resulting in a 75% increase in email-attributed sales. Our comprehensive approach included revamping email flows, improving segmentation, and implementing value-driven campaigns.
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Overview:
Amass is an apothecary brand that sells premium hand sanitizers, lotions, candles, and soaps.
Before partnering with us, Amass was not effectively leveraging their email list. Their emails lacked thoughtfulness, segmentation, and provided little to no value.
We recognized the need for a comprehensive overhaul. Within two weeks, we:
1. Revamped their email flows
2. Improved segmentation for targeted communication
3. Optimized emails for better deliverability
4. Launched bi-weekly campaigns focused on brand building and providing value, adhering to the "jab, jab, punch" strategy — delivering consistent value before making a sales pitch.
Our strategic approach delivered impressive results:
Repeat Customers increased by 40%
Time Between Purchases reduced by 8 days
Attributed Email Revenue increased by 75%